10 Tips for SEO !

Todays 10 tips for SEO!

 1) Keywords

Start off by researching what keywords consumers will search for when looking for your product. Search for phrases used when searching for your specific product that might be used in the search bar.

2) Website Elements

Make sure on your website that elements within the page are relative to keywords used in search bars. Place these keywords in strategic locations, titles, headers etc. Ensure content on your page is high quality and engaging for the audience e.g. introducing a spin wheel with a possible discount.

3) Mobile Phones

A lot of people don’t use laptops or computers when online shopping they use their mobile phone as it is easier to access. Make sure your website is mobile device friendly and easy to use as Google prioritises mobile responsive sites in their rankings.

4) Page Loading Waiting Time

Users will want pages to load up instantly as people can be impatient when it comes to shopping online. To battle this companies can compress images, browser caching or use content delivery networks which are a network of proxy servers and data centres spread out to provide high network speed, speeding up webpage loading for data-heavy sites.

5) User Experience

It is key when making a website that creates a positive experience for users which is key for SEO. Google measures times on sites and bouncing rates which affects SEO so longer user is on the website the better.

6) Regular Content

Make sure to have fresh and new content regularly on the website to keep users up to date. Use blogs, refresh content on pages, use social media and newsletters to keep your audience engaged and enhance SEO.

7) Social Media

Integrating social media networks and website is key as it creates a social presence which Google consider when determining its relevancy. This can also create social sharing with the website through social media.

8) Review Performance

Using tools like Google Analytics and Google Search Console can make it easier for companies to review their online performance giving key stats such as traffic, bounce rate and conversion rates. Can use this data to review what is working and what isn’t.

9) Create Sitemap

Sitemaps are crucial for SEO. Creating a sitemap will encourage your website to be ranked higher within the search engine. The sitemap will input all content within the website and link it to people’s searches on Google.

10) Touch Elements

When creating the website, it is vital that all buttons/links that can be clicked on are directed to the correct section of the website for what the user is looking for. Reduce accidental clicks and enhance user experience.

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