Digital Economy Ben Aherne 23

Hello everyone :)  Standout Title: A title that stands out. This can be utilised in blogging to grab a reader’s attention and draw them in to read the blog . The title should appeal to what the reader is looking for and not be boring. Email Marketing: Gathering people’s info and collecting emails to be sent a link to my blog. I know from my current workplace Econ Solar Solutions majority of large sales come from email marketing where I collect the emails through company/club websites, add them to the email list and segregate what section to put each email in (GAA Club, Potential Wholesalers Hardware) and create an email suited for GAA clubs then use the same style for next section such as potential wholesalers but alter the content of email to suit the section. Create the email as if you know the person answering it. I add my name and personal number if they have any questions to create a more personal feel rather than sending an email that seems automated and might say “Only repl...

Big Data Hello everybody todays topic is big data :) Reliability: It is important to have ways to detect false information. Information may not be from a reliable source or can be very difficult to track where the information has come from. Privacy: The amount of data being collected is huge on individuals. The individual’s private data can be accessed in minutes without the individual’s knowledge and used to the company’s advantage. Individuals often don’t know how much information is actually saved on them. Accountability: With the large amount of data being spread it can be hard to trace where false or misleading information comes from. When things don’t go to plan it is hard to find accountability, it can be like trying to find a needle in a haystack when errors come to light. Cyber Security: All this data is accessed by data breaches or unauthorised access and can be sold very quickly. It is a challenge to try to protect the privacy of people's personal information w...

Trailhead Courses Welcome back! Abandoned Carts One thing I learned about whilst doing a trailhead course is the importance of abandoned carts .  This prevents a valuable opportunity for businesses to try and engage more with customers and try to get sales through. Checking consumers abandoned carts can give insights on where in the process the sale fell through. Using these details if customer has previous data in the system, reminders can be sent via email that their products are still in their cart. Automated emails can be sent with offers to the customer to try get the sale over the line. This can be a very effective marketing tool. Salesblazers A salesbazer is a professional who solves people’s problems with the best possible solution. From lead calls to up-selling/cross-selling or closing deals. Takes a lot of skills like relationship building, customer research, sales data analysis and much more. They have certain roles such as Business development Representative (BDR) is t...

  ERP in Businesses     Enterprise Resource Planning has become one of the most important tools in a company to sort out their operations and make productivity more efficient, therefore achieving their goals quicker whilst having all company details sorted in an order for everyone to understand.    Amazon  Business model is based on the Internet and e-commerce using cloud computing whilst being totally focused on the customer will its own logistics system and any person or company, big or small can sell their products through Amazon where it is easy to use and you can manage everything related to your account brand or product.    Amazons' business strategy is predominantly focused on the customer with quick deliveries and a large product selection along with continuous innovation.  They are willing to invest in new initiatives that might take off rather than taking profit they are thinking long-term.   Amazon is a lead cloud computi...

Welcome back, Todays I hope to inform you as to why businesses struggle with information systems  There are a lot of different reasons why companies struggle to bring in information systems due to a lot of different factors    1)     Poor planning: companies may not have done correct planning before implementing systems such as correct stock takes to enter into new systems which can lead to data being missing or incorrect data having a knock-on effect to every aspect of the business from warehouse (item not in stock) to financial sector (having to refund).  2)     Cost: According to global.com costs can range from £75,000 up to £533,000 for a medium sized business. This is a large amount to pay for a system that may not even work or if employees do not buy into it. Training staff costs and also paying staff to do the job that the trainees were doing. These costs will slowly build up without realising so it is important to ensure everythi...

Hello everybody,  Todays topic is 10 reasons why Ireland is a great place to do business  Low corporation tax One reason why many big tech companies come to Ireland it’s because of or lower rate of corporation tax which is set at 12.5%. This is very low compared to other European countries and would attract multinational companies to do business in Ireland. Location Ireland is a point where it is the first stop between America and Europe and is only one of two English speaking members in the euro zone. This lead to a lot of American companies setting up here that are trying to branch to Europe as a lot of leading tech companies come from America. Workforce  Ireland has a very skilled and educated workforce because of its education system, this would entice companies to set up in Ireland due to the amount of young and well-educated workforce available to choose from, especially in the tech department. Technology  Ireland are well advanced in technology compared to oth...