Posts

10 Tips for SEO !

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Todays 10 tips for SEO!  1) Keywords Start off by researching what keywords consumers will search for when looking for your product. Search for phrases used when searching for your specific product that might be used in the search bar. 2) Website Elements Make sure on your website that elements within the page are relative to keywords used in search bars. Place these keywords in strategic locations, titles, headers etc. Ensure content on your page is high quality and engaging for the audience e.g. introducing a spin wheel with a possible discount. 3) Mobile Phones A lot of people don’t use laptops or computers when online shopping they use their mobile phone as it is easier to access. Make sure your website is mobile device friendly and easy to use as Google prioritises mobile responsive sites in their rankings. 4) Page Loading Waiting Time Users will want pages to load up instantly as people can be impatient when it comes to shopping online. To battle this companies ...

E-Commerce and Internet Technology

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Todays topic is E-commerce and technology, if you have any ideas to add be sure to comment!   A New Gym: I would recommend integrating Glowfox into a website for a new gym. Currently used by very well-known brands such as UFC Gym and Snapfitness 24/7 who have a gym in Waterford “Glofox is an all-in-one gym management software. You can easily manage classes, accept payments, create a branded app for your members, capture and nurture leads, and so much more”. Inventory: Glowfox lets gyms manage classes (class size, times), track attendance through peoples profiles, and automatically sort peoples memberships. Payments: Automated membership tracking, track vouchers and account credit information and can also take payments for once off payments through its system. Booking: Time slots or classes can be easily booked through its “two-click gym booking system”. Booking slots is straight forward for people using the website and can be done in just 2 clicks. Real time data: ...

The Brilliance of Blogging - Easy Guide to Get Views!

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Hello everyone :)  Standout Title: A title that stands out. This can be utilised in blogging to grab a reader’s attention and draw them in to read the blog . The title should appeal to what the reader is looking for and not be boring. Email Marketing: Gathering people’s info and collecting emails to be sent a link to my blog. I know from my current workplace Econ Solar Solutions majority of large sales come from email marketing where I collect the emails through company/club websites, add them to the email list and segregate what section to put each email in (GAA Club, Potential Wholesalers Hardware) and create an email suited for GAA clubs then use the same style for next section such as potential wholesalers but alter the content of email to suit the section. Create the email as if you know the person answering it. I add my name and personal number if they have any questions to create a more personal feel rather than sending an email that seems automated and might say “Only repl...

Big Data presents several potential ethical and social challeneges

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Big Data Hello everybody todays topic is big data :) Reliability: It is important to have ways to detect false information. Information may not be from a reliable source or can be very difficult to track where the information has come from. Privacy: The amount of data being collected is huge on individuals. The individual’s private data can be accessed in minutes without the individual’s knowledge and used to the company’s advantage. Individuals often don’t know how much information is actually saved on them. Accountability: With the large amount of data being spread it can be hard to trace where false or misleading information comes from. When things don’t go to plan it is hard to find accountability, it can be like trying to find a needle in a haystack when errors come to light. Cyber Security: All this data is accessed by data breaches or unauthorised access and can be sold very quickly. It is a challenge to try to protect the privacy of people's personal information w...

Building CRM knowledge and earn credentials.

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Trailhead Courses Welcome back! Abandoned Carts One thing I learned about whilst doing a trailhead course is the importance of abandoned carts .  This prevents a valuable opportunity for businesses to try and engage more with customers and try to get sales through. Checking consumers abandoned carts can give insights on where in the process the sale fell through. Using these details if customer has previous data in the system, reminders can be sent via email that their products are still in their cart. Automated emails can be sent with offers to the customer to try get the sale over the line. This can be a very effective marketing tool. Salesblazers A salesbazer is a professional who solves people’s problems with the best possible solution. From lead calls to up-selling/cross-selling or closing deals. Takes a lot of skills like relationship building, customer research, sales data analysis and much more. They have certain roles such as Business development Representative (BDR) is t...

Enterprise Applications in Business

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  ERP in Businesses     Enterprise Resource Planning has become one of the most important tools in a company to sort out their operations and make productivity more efficient, therefore achieving their goals quicker whilst having all company details sorted in an order for everyone to understand.    Amazon  Business model is based on the Internet and e-commerce using cloud computing whilst being totally focused on the customer will its own logistics system and any person or company, big or small can sell their products through Amazon where it is easy to use and you can manage everything related to your account brand or product.    Amazons' business strategy is predominantly focused on the customer with quick deliveries and a large product selection along with continuous innovation.  They are willing to invest in new initiatives that might take off rather than taking profit they are thinking long-term.   Amazon is a lead cloud computi...

Why companies struggle with information systems implementation

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Welcome back, Todays I hope to inform you as to why businesses struggle with information systems  There are a lot of different reasons why companies struggle to bring in information systems due to a lot of different factors    1)     Poor planning: companies may not have done correct planning before implementing systems such as correct stock takes to enter into new systems which can lead to data being missing or incorrect data having a knock-on effect to every aspect of the business from warehouse (item not in stock) to financial sector (having to refund).  2)     Cost: According to global.com costs can range from £75,000 up to £533,000 for a medium sized business. This is a large amount to pay for a system that may not even work or if employees do not buy into it. Training staff costs and also paying staff to do the job that the trainees were doing. These costs will slowly build up without realising so it is important to ensure everythi...